With opening day less than a week away, it's time for baseball teams to sell some tickets. We already saw the Miami Marlins turning to Groupon. Now the Boston Red Sox, hoping to keep their streak of sell-outs in tact, are seeking help from something more tried-and-true.
Beer. Specifically, cheaper beer. Well, other concessions too. But mostly beer.
Per the Boston Globe, beer prices at Fenway Park are dropping to $5 for a 12-ounce glass, down from $7.50-$8.50. This only applies in April — as do offers for 2-for-1 hot dogs and free food for kids — when the Red Sox are fearing low turnouts. Cold weather, lots of home games against teams like the Houston Astros and Kansas City Royals, plus last year's dismal performance have Red Sox brass taking action.
“We recognize that the sellout streak is likely going to be coming to an end in early April, and we’re looking for ways to thank our fans for their incredible support and commitment,” Red Sox chief operating officer Sam Kennedy said.
The Red Sox proudly claim sell-outs in their last 793 games, the longest such streak in baseball. But the team is fully prepared for that to end this season. We can debate another day whether the games are actual sell-outs or creative number-crunching. Now, let's get back to beer.
Beer, as we know, is the magic elixir for many of life's most epic conquests. Beer's résumé is solid. It gets things done. And it's rightful for the Red Sox to call on it here. Though, the Red Sox might want to be careful. Because beer is a slippery slope to the unholy trifecta of "Beer, Fried Chicken and Video Games" — which partially got the Red Sox here in the first place.
Tread carefully, Boston.
BLS H/N: Deadspin
Are you ready for opening day?
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